Business View Caribbean - Jan 2024

36 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 1 demand for quality in subsidized homes, coupled with the cultural expectations of homeowners, presents a unique challenge. Yet, under Christopher’s stewardship, CHAPA has managed to strike a delicate balance, achieving a remarkable 98% satisfaction rate among homeowners. This balance between quality and affordability is not just a business strategy; it’s a testament to CHAPA’s commitment to its citizens’ aspirations and needs. FINANCIAL EDUCATION AND TAILORED SOLUTIONS: A COMPREHENSIVE APPROACH In an environment where housing and construction are experiencing a boom, CHAPA is actively exploring new initiatives to educate and guide its clientele, particularly the younger demographic, on the nuances of homeownership and financial responsibility. Christopher and Laviscount delve into the organization’s approach towards this crucial aspect. Christopher shares that CHAPA plans to intensify its efforts in financial education. Recognizing the gap in knowledge among many aspiring homeowners, particularly in understanding what a mortgage entails and how to manage it, he emphasizes the need for public relations strategies that educate rather than merely advertise. “We’ve decided to start moving in the direction of education,” he states, underlining the importance of preparing clients for homeownership. This includes guiding them on financial planning and savings for down payments. Meanwhile, Laviscount touches upon a critical aspect of CHAPA’s client engagement – customizing housing solutions to fit various budgets. She acknowledges that many clients aspire to what they consider their dream homes but may not immediately qualify for them financially. “We go the extra mile,” she says, focusing on offering homes within clients’ budgets with possibilities for future expansion. As an engineer, Laviscount strongly emphasizes structural soundness, ensuring that even the most budget-friendly homes meet CHAPA’s high standards of quality and safety.