TECHNOLOGY INVESTMENT: MILLIONS SPENT TO CREATE CONTROL AND CLARITY Domus’ operational sophistication isn’t limited to physical infrastructure. Ortt’s early career included building and scaling an IT company, and he brought that mindset into the manufacturing environment. Domus has invested heavily in software and systems that support end-to-end tracking—an essential capability in the Caribbean where shipping schedules, container availability, and delivery certainty can be unpredictable. “We’ve spent millions of dollars on our software and the processes and tools that go along with it—like tracking orders and tracking shipments,” Ortt says. “Tracking shipments is a big issue in the Caribbean.” When asked about AI, Ortt is candid: while it may assist with rudimentary tasks, he does not see it as central to the Domus model—particularly given the complexity of mass customization and the consultative approach the company takes with clients. PRODUCT LINES DESIGNED FOR REALWORLD THREATS Domus segments its product portfolio into three primary categories: basic units, security, and hurricane systems—plus a smaller set of outdoor products such as handrails and fencing. The “basic” category serves conventional needs, but Domus’ market focus is clear. Despite basic windows representing the majority of the broader market, Domus’ sales mix is weighted heavily toward higher performance solutions. “We only do about 15% of our sales in basic,” Ortt says. “Seventy-five percent is in the security and hurricane lines.” In security products, Domus offers multiple tiers— including high-impact systems built to withstand forced entry. In hurricane products, the company positions its standards at the top end globally, citing wind-load ratings and practical learnings from realworld storms. “We have the highest standards, I believe, in the 37 BUSINESS VIEW CARIBBEAN VOLUME 13, ISSUE 01 DOMUS WINDOWS
RkJQdWJsaXNoZXIy MTI5MjAx