MARKET DEMAND AND THE HUMAN COST OF STORM RISK Construction demand today is “quite steady,” Ortt notes, though it varies from island to island in boom-and-bust cycles. Domus mitigates volatility by serving a wide geographic footprint from Guyana to Jamaica, smoothing demand across markets. Still, Ortt is candid about the region’s cultural approach to hurricane risk—often rooted in taking chances rather than investing in protection. As a professional engineer specializing in hurricane resistance, he emphasizes that window and door integrity is foundational. “Eighty to ninety percent of all building failure starts with the failure of a window or door,” he says.“Once you keep the shell intact, the chances of losing a roof or having major damage drop dramatically.” LOOKING AHEAD: JAMAICA AS THE NEXT GROWTH ENGINE Asked about priorities for the next 18 eighteen months to two years, Ortt points to one clear focus: deeper penetration in the Jamaican market. “It’s more than half of the population of the entire Caribbean,” he says.“It’s in one location, so the ability to achieve economies of scale in delivering the highest level of service and more frequent shipping really can work for us.” With frequent container shipping already in motion and a market scale that supports consistent logistics flow, Jamaica represents both a growth opportunity and a strategic anchor for Domus’ next phase. In a region where weather risk of the strongest of hurricanes is increasing, quality is inconsistent, and logistics are complex, Domus Windows is betting on a model built around engineering, operational discipline, and performance that doesn’t break down when conditions get tough. In the Caribbean, that is not just a value proposition—it is a necessity. 41 BUSINESS VIEW CARIBBEAN VOLUME 13, ISSUE 01 DOMUS WINDOWS
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