year to independent ownership under the Ports of Call brand. Most recently, ownership changed hands on May 1, with Mahakali assuming control and bringing renewed momentum for modernization and long-term development. Leadership is shared between on-island management and North American-based stakeholders, allowing for strong local operational oversight alongside strategic support in marketing, reservations, and guest services. This hybrid structure has enabled the resort to maintain close community ties while remaining aligned with broader business objectives. MARKETING, ENGAGEMENT, AND DIGITAL VISIBILITY Ports of Call manages guest communication across multiple touchpoints, ensuring consistent engagement from initial inquiry through post-stay follow-up. Guests can reach the resort directly through its website via phone, email, and live chat, while Mailchimp supports CRM-driven promotional campaigns, reservation communications, and event notifications. The property management system handles confirmations and booking-related messaging. Social media continues to play a central role in visibility and growth, with an active presence on Instagram and Facebook and plans to expand into platforms such as TikTok as younger travelers increasingly discover destinations through social content. 49 BUSINESS VIEW CARIBBEAN VOLUME 13, ISSUE 01 PORTS OF CALL RESORT
RkJQdWJsaXNoZXIy MTI5MjAx