TECHNOLOGY AS THE OPERATIONAL BACKBONE Technology remains central to Shipco’s operating model. Sammy describes Shipco’s digital platform as the heart of day-to-day execution, allowing customers to quote, book, and track shipments with real-time visibility. For freight forwarders in the Caribbean, this shift away from manual processes has been transformative, improving accuracy, reducing turnaround time, and strengthening communication. Shipco’s tools also enable customers to access shipment updates independently through a digital tracking platform and mobile app, supporting faster decision-making and reducing the friction that often comes with status requests and manual follow-up. In a region where conditions can change quickly and customer expectations remain high, that transparency is increasingly essential. AI is part of the broader technology discussion, though Shipco’s focus remains on continued evolution of its digital systems and tools rather than treating AI as a standalone solution. Sammy notes that the company’s technology investments are ongoing, adaptive, and designed to strengthen operational efficiency and customer visibility across the network. A PEOPLE-FIRST CULTURE WITH A LOCAL MINDSET While Shipco is global, Sammy emphasizes the importance of maintaining a local operating mindset—particularly in the Caribbean, where relationships and personal engagement remain central to customer trust. In Trinidad and Tobago, customers often prefer direct phone contact and personal responsiveness, so Shipco ensures accessibility through company-issued mobile phones and a service model designed to feel hands-on rather than distant. That relationship-building extends beyond day-today service. Shipco participates actively in industry associations and chambers, including the Caribbean Shipping Association, where the company has Julian Sammy, Director of Sales 62 BUSINESS VIEW CARIBBEAN VOLUME 13, ISSUE 01
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