Business View Caribbean, July/August 2018

4 5 NASSAU-PARADISE ISLAND: THE NEW TOURISM PACE-SETTER A t the International Travel Partners Con- ference (ITPC) held in The Bahamas from June 11-15 at host hotels, the Grand Hyatt Baha Mar and The Cove at Atlantis, along with other member hotels and resorts, the Nassau Paradise Island Pro- motion Board (NPIPB) truly reaffirmed the unique concept: It’s Better in The Baha- mas. As the destination marketing organiza- tion,NPIPB plans and executes worldwide strategic marketing and sales initiatives to benefit all member hotels and the Nassau-Par- adise Island destination.The Bahamas, a world- class destination of diverse vacation options is being reshaped.A rebirth is on the way and tourism is the new pacesetter, secondary to a booming financial services center, and everyone is winning together. The $4.2 billion Baha Mar integrated resort properties, Rosewood, the Grand Hyatt, and SLS hotels, are now open and operate a total of 2,300 rooms, suites and villas, inclusive of the largest casino in the region.Atlantis Resorts on Paradise Island has completed improvements and some cases totally renovated in “a kind of a rebranding.” Rooms and suites are back online,main- taining its occupancy and room rates. Demand is growing and, for the first quarter of 2018, the Bahamas reported a whopping 18 percent surge in stay-over visitors. Nassau-Paradise Island is an oasis of ultimate luxury, exclusive privileges and effortless living JULY/AUGUST 2018 Opening Lines