Business View Caribbean July 2023

23 BUSINESS VIEW CARIBBEAN VOLUME 10, ISSUE 7 INTEGRATED CONSTRUCT ION SERVICES ( ICS) Rico, triggered by various natural disasters, such as Hurricane Maria and the southern part of the island’s earthquake situations. He noted that their initial strategy to target the federal government and familiarity with the industry enabled them to capitalize on these recovery efforts sustainably and beneficially. “We had several things happen in Puerto Rico that all of a sudden gave a boom into the construction industry, which brought a lot of federal funds in recovery efforts,” he said. “Our company was in the perfect situation to take advantage,” a strategy aimed at being cautious not to overextend themselves and only pursuing opportunities within their target scope. Puerto Rico’s Market Uniqueness: Overcoming Challenges Through Innovation Villavicencio further elaborated on the unique features of the Puerto Rican market that his firm had to navigate. He identified distinct differences in pricing, labor efficiency, and