28 July 2015 - Business View Caribbean
While the markets for PHD products are mostly in the
Caribbean region - Trinidad & Tobago, Saint Lucia, Anti-
gua, and Guyana - the company also has exports to the
United States. Areas where PHD juices are sold in the
U.S. include New Jersey, and the boroughs of Brooklyn
and Queens, in New York City. Local airline flight kitch-
ens and cruise ships are also regular patrons of the
company’s products.
Lorenzo Roach is the Dairy Operations Manager for
PHD. He describes some of the challenges that his
company faces: “Barbados is only 166 square miles.
In term of raw materials and sourcing materials for the
production process, almost everything has to be im-
ported. And, therefore, we’re always challenged with
finding a supplier we can partner with that can ensure
the quality that we need at the best price. . .and that
the logistics are there. So we’re always on the hunt for
the best supplier, but because we are a small island,
the logistics tend to be challenging – sourcing mate-
rial and getting it here.” PHD is also entirely reliant on
a relatively small, local dairy industry – only 17 dairy
farmers supply the fresh milk portion of its business;
the evaporated and flavored milk portion has to be
supplemented by imports.
Regardless of the challenges it faces, Roach is justly
proud of his company’s product lines: “We offer a qual-
ity product – that’s something we pride ourselves on.
We’re constantly looking to ensure that we can commit
to the consumer that when they purchase our product,
they’re getting something that is consistent in its qual-
ity.” To back up that claim, Roach points out that PHD
is ISO (International Organization for Standardization)
certified in four standards: Quality, Environmental,
Food Safety, and Occupational Health & Safety Man-
agement.
Future plans for PHD include launching an adult range
of flavored milk products (in addition to its very suc-
