Business View Caribbean | July 2020

47 BUSINESS VIEW CARIBBEAN JULY 2020 I SRATECH JAMA I CA LTD . Plain. My father, an Israeli, was the packing house manager. Unfortunately low market prices caused the venture to fall through and the company closed. When they began selling off the assets of the company my father, wanting to remain in Jamaica, took the opportunity to purchase the irrigation factory equipment with the vision to expanding the market to supply both locally and abroad. The banana and papaya industry experienced a boom at the time and that helped propel the company to success. Shalom then expanded this footprint to supply and install other agricultural products greatly needed in the sector. Thereafter, he ventured into alternative energy solutions and lastly he expanded into the water industry completing the three divisions we have today.” Recently, IJL implemented the tagline ‘Isratech Jamaica: Master the Elements’ to reflect the fact that its three divisions all relate to the environment in some way. Jamaica Drip Irrigation supports agriculture; Isratech Deputy CEO, Benjamin Hodara