Business View Caribbean | July 2020

58 BUSINESS VIEW CARIBBEAN JULY 2020 emergency services. You could even call in and request PPE materials, gloves, masks if your local government is offering that. Prior to Covid-19, we had a lot of customers taking payments in their office, now they are opting to take tax payments, etc. online – which made sense before, but now it’s critical. Fairly simple things, but the pandemic changed the urgency. We have seen that happen and the demand rise, so even under a crisis there are some opportunities, if your products serve the need at that moment.” BVC: How do you market Rock Solid Technologies? Perez: “For the Caribbean, we use our Microsoft Partner Network to help us promote our products and services. We are a Microsoft Gold Partner and they take our information and products and present them in all the 39 countries in this region. That promotion is very helpful at lead generation and once we get a lead we’ll fly out there, or have our teams call to go through the actual sales process at that point. But we find