Business View Caribbean | July 2020

59 BUSINESS VIEW CARIBBEAN JULY 2020 ROCK SOL ID TECHNOLOGI ES the best way is always word of mouth from customer referrals. Our customers are our best ambassadors, they like to brag about the great job we’re doing. And we love that. Because you go in with that first barrier of distance broken down and can have an honest conversation with a prospective client.” BVC: Looking ahead, what are the company’s goals for the next five years? Perez: “At the moment, our plan for the future is two-fold. We want to continue organic growth in the region but that geography becomes too small for our aspirations, so we are going to pursue North America very hard. We have a separate team pursuing the U.S. and Canada to increase our size; to get more customers and more market share. We are also looking into acquiring additional companies. We will not only grow organically, we will definitely look into all the opportunities for acquisitions that complement our offering. People that play in the same market that we do with complementary products. That’s where we’re going and we’re confident that we’ll execute that plan.” BVC: What are the most important points people should know about Rock Solid Technologies? Perez: “We have five values that define us, they are leadership, integrity, collaboration, empathy, and dedication. Everything goes back to those. For example in our hiring: we look for leadership, integrity, nice people who are hard workers. We hire for the long term, so even if they’re super smart, we won’t hire them if they don’t fit in. That goes the same for our customers. Our values are directly linked to everything we do. And our people, our team, are the best. We have a retention rate of over 98 percent, which is unheard of. “We believe that we’re making a big difference in our employees’ lives, in our community, and the lives of our customers. Even being a small