Business View Caribbean | Volume 8, Issue 7

48 BUSINESS VIEW CARIBBEAN VOLUME 8, ISSUE 7 Between March and June of 2020 was probably the company’s most difficult time, as the pandemic coincided with the Easter season, DIJL’s traditionally biggest sales period. “Last year we had a rare challenge, in that COVID started during the Easter season which led to numerous disruptions in raw material supply, general consumer uncertainty, and ultimately a decline in sales,” Walker says. The company’s sales fell by 20 percent last year, but are starting to recover following a good Easter season this year. Walker adds, “We have recovered approximately 50 percent of sales lost at the onset of the pandemic and we’re optimistic that the trend will continue for the remainder of the year.” The company’s financial situation wasn’t the only priority during the pandemic. DIJL prides itself on employee satisfaction and operates under the mantra “We care.” With that in mind, they made a major push to assist their 135 employees handle the anxieties and stress which resulted from NU Jamaica Flavors Ad - Quarter Page 060121.pdf 1 6/2/21 7:39 AM