Business View Caribbean | July 2022

13 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 7 The IATA hosted Caribbean Aviation Day will bring together the top management of the airline and tourism industry in the region, as well as government ministers, aeronautical authorities, the diplomatic corps, media, among others. The objective is to discuss the challenges and opportunities of this sector and the recovery of the region, as well as the roadmap to enhance benefits of aviation in the Caribbean. Mr. Peter Cerda, IATA’s Regional Vice President for the Americas states: “The current spirit of cooperation with governments in the region will enable aviation along with the entire tourism and travel value chain to play a key role in the region’s post-pandemic economic and social recovery.” The Ministry and Department of Tourism are actively working with local industry stakeholders to organise and facilitate venues, accommodations, and dining and entertainment experiences for the incoming attendees. “While historically September sees a decrease in tourism activity, the CTO and IATA Aviation Conference will act as a boost for our local tourism businesses,” said Director of Tourism, Mrs. Rosa Harris. “The conference is a chance for collaboration between the government and the private sector as well as our regional colleagues as we work to make tourism more sustainable and inclusive, both in the Cayman Islands and the region.” About the Caribbean Tourism Organization (CTO) The Caribbean Tourism Organization (CTO), which is headquartered in Barbados, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean. Among the benefits to its members the organization provides specialised support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology. http://www.OneCaribbean.org. About the Caribbean Hotel and Tourism Association (CHTA) The Caribbean Hotel and Tourism Association (CHTA) is the Caribbean’s leading association representing the interests of national hotel and tourism associations and the region’s private sector. For 60 years, CHTA has been the backbone of the Caribbean hospitality industry. Working with some 1,000 hotel and allied members, and 33 National Hotel Associations, CHTA is shaping the Caribbean’s future and helping members to grow their businesses. Whether helping to navigate critical issues in sales and marketing, sustainability, legislative issues, emerging technologies, climate change, data and intelligence or, looking for avenues and ideas to better market and manage businesses, CHTA is helping members on issues which matter most. http://www.caribbeanhotelandtourism.com. OPENING L INES