Business View Caribbean | July 2022

25 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 7 to be able to put the facts on the table about the impact and contribution of the sector. So we’re working in those areas, as well, to ensure that the eco system is nurturing. That it provides sustenance for solid, sustainable growth. So while we’re working with the companies, we’re working with the systems, as well.” The Jamaica Business Development Corporation communicates with companies using different modalities. During the pandemic, they had to be extremely creative… and actually built out their technical architecture so that when clients needed them most, they could be there to offer encouragement and review their businesses to see how and why they’ve been impacted. “Whether it’s COVID or a hurricane, they need to build resilience into the business,” says Veira, “and we used it as an opportunity to speak in those terms and convinced them because it was right in front of them.” The pandemic also taught the JBDC that they can survive and thrive with fewer resources thanks to new technology, so now they incorporate a combination of online and face-to-face training and communication. Going forward, that hybrid model will continue to be used – because it works. Networking cohorts for companies, including a boot camp and presentations from JAMA I CA BUS INESS DEVELOPMENT CORPORAT ION