Business View Caribbean | July 2022

69 BUSINESS VIEW CARIBBEAN VOLUME 9, ISSUE 7 BLACK INK specialist with more than 15 years’ experience, the agency originally specialised in providing marketing consultancy and promotional sales support. “Little did we know that we would have morphed into what we are now,” Miller says. “We started off ambitiously wanting to be a promotional agency that was more aligned to doing face- to-face engagement and supporting our clients with their consumer-facing events. We did so by going into the trade and doing the sampling, the mystery shopping, the field force management component – and we did a pretty good job of it.” Black Ink then took on more responsibilities by doing event execution. From event execution, they moved into PR and IMC (integrated marketing communications), and each time they would take on a new project, they would unleash new skill sets that they would then monetize. So, the company’s service range over the years increased. Miller notes, “Our core competencies have increased over the years because of the different projects and the different clients we have been aligned with, and the scope of the work they would task us with.” Today, Black Ink is a multi-faceted company that offers a full range of services to help clients build their brand, increase sales and consumer awareness, and improve their business