but remains central to Bay Gardens’ philosophy of integrating guests into the broader Rodney Bay community. Destang draws a sharp contrast with international hotel chains. “I recently went to Japan and South Korea for the first time and decided to stay in branded hotels. To be honest, I could have been anywhere. I could have been in the US or Europe. Nothing told me I was there,” he reflects.“When you come to Bay Gardens, you can tell right away that you’re in the Caribbean by the way the staff greets you, by the foliage, by the decor of the rooms, by the type of cuisine on the menu.” This authenticity resonates particularly with younger travelers. “Gen Z wants stuff that’s Instagrammable. They want to experience something completely different and get a taste and feel for something different,” Destang observes. The approach appears successful: Bay Gardens maintains exceptionally high repeat business rates, with guests returning year after year to properties where staff know them by name and remember their preferences. 47 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 07 BAY GARDENS RESORTS
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