The company not only regained lost ground but exceeded pre-pandemic performance levels by 2023, when revenues surpassed 2019 figures after declining by over 20 percent during COVID years. “We’re looking at surpassing that 2023 mark in 2025, and we’re looking at taking the company public for 2026,” Williams states, reflecting confidence in sustained growth within Jamaica’s bottled water market, which analysts forecast will reach $168 million by 2025. EXPANSION BEYOND JAMAICA AND PRODUCT DIVERSIFICATION Caribbean bottled water companies increasingly look beyond their home markets as regional economies strengthen, and consumer preferences shift toward 56 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 07
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