premium products. The global premium bottled water segment, growing at 7.5 percent annually, presents significant opportunities for established brands with proven quality credentials. Emerging markets across Latin America and the Caribbean show particular promise as middle-class populations expand and health consciousness rises. Lifespan has already established distribution partnerships across several Caribbean islands and previously exported to the UK market. Williams now sets sights on the lucrative US market, starting with strategic entry points. “As a matter of fact, yes, I am thinking of building out distribution in the US starting with the state of Florida. But then of course there has been some new development with all these tariffs, which is something that we will have to continue to watch and see the feasibility of doing.” Trade policy uncertainties haven’t dampened expansion plans elsewhere in the region. “We are also expanding into other Caribbean islands as well and other countries. That is the plan,” Williams confirms. Beyond geographic growth, the company pursues product line diversification to capture different market segments while leveraging its core brand strength. “We’re looking at launching two other product lines, which would be complimentary to Lifespan because we have different sizes of Lifespan that target different market segments,”Williams explains.“What we’ll be doing is targeting other market segments with these new products.” This strategy follows a 57 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 07 LIFESPAN COMPANY LIMITED
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