overseas,” Chin says. “We do some products for Grace Kennedy, LASCO.” These partnerships with established regional distributors offer more than just revenue, they provide insights into market trends and quality standards that benefit the company’s own product lines. PRODUCT DEVELOPMENT AND MARKET ADAPTATION The global syrup market has crossed $49.8 billion, driven by consumers seeking convenience and healthier alternatives to traditional sweeteners. “We have a department that focuses on product development,” says Chin.“The latest products that we have are TAD flavored waters.” In a market dominated by carbonated beverages, the company identified an opportunity to differentiate through unique flavor profiles that larger competitors overlooked. “What we did was find a niche where we used unique flavors like lychee,” Chin explains. “So we have strawberry, pineapple, lychee, and cranberry flavors. Now the only one that’s been in the market already is cranberry for years, but to try to create a niche and introduce those other flavors, and it’s doing pretty well.” From left to right: Bevan Antonio (Director Sales and Marketing), Pierre Chin (Managing Director), Paige Chin (General Manager), Andre Chin (Executive Chairman), Luke Chin (Director - Procurement, Product Development & marketing) 80 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 07
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