Very Amazing Products’ flagship product remains syrup, which Chin describes as “our number one, that’s the core, but it is growing. We have quite a bit of promise that there has been significant growth, and it’s growing every month.” Production has evolved from bulk sales to retail-friendly packaging.“We have bottles, including gallon, half gallon, liter, 750 ml, 16 ounces, various sizes,” he details. Bevan Antonio, Director of Sales and Marketing, highlights their newest venture into Jamaica’s rum heritage.“We have been looking at some traditional products, which a lot of focus has not been on locally and overseas. For example, rum punch,” Antonio explains. “We have introduced a product called Hard Punch Rum Punch. Rum punch is a traditional product for Jamaicans and in the diaspora. That is one of the products that we think will do well.” CERTIFICATIONS AND SKILLED WORKFORCE In Jamaica’s food and beverage sector, where companies compete for both local shelf space and export markets, quality certifications serve as more than compliance checkmarks, they open doors to international distribution channels and premium pricing. “We are SQF, FDA, and Jamaica Bureau Standards certified, and we are audited every year,” Chin emphasizes.These certifications represent significant investments in processes and training, particularly for a company that started with just three employees. The workforce at Very Amazing Products has expanded dramatically from those early days. “We started with three people, we employed three people, and today we have 120 people,” Chin notes. Building this team required strategic partnerships with educational institutions to secure specialized talent. “We have the core factory workers, and they’re highly trained,” Chin explains.“We have some very qualified people overall here, a lot of qualified people in admin, HR, and especially the quality department, which is the core because we realize that the only way we can have growth is to have proper management in 82 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 07
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