feedback from the retail outlets. This collaborative approach distinguishes V&S in a market which is dominated by imported pharmaceuticals. Their focus on quality and service has built a reputation that extends beyond Trinidad’s borders. “We pride ourselves on service. We have a reputation for providing excellent service,” Varune emphasizes. “When you introduce a product and you see it’s being accepted and liked by the majority of the population, you feel good about that.” This customer-centric philosophy has enabled V&S to gradually expand into other Caribbean islands. EXPANDING PRODUCT LINES FOR MODERN MARKETS Product development drives V&S Pharmaceuticals’ growth strategy, with recent innovations reflecting evolving consumer preferences for natural ingredients and convenient delivery methods. The company has strategically expanded existing product lines while introducing entirely new formulations to capture market share in the growing Caribbean pharmaceutical sector. “We produce a rosewater facial mist with rosewater and glycerin,” explains Shivani Persad, a director at the company. “We have now expanded that line, so we have rosewater with aloe vera and rosewater with vitamin E.” This diversification aligns with regional trends toward natural and organic products, a shift that has accelerated across Caribbean markets in recent years. YOUR BRAND HERE —from diaries to bags & Many more GO ORWARD BRAND IT NOW Made in T&T, Loved Across the Caribbean! — trusted by major local & regional brands Represent your business with pride. Shop Now! forwardindustries.tt@gmail.com We specialize in top-tier branded products 91 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 07 V&S PHARMACEUTICALS LTD.
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