The company has also modernized traditional formulations to meet contemporary consumer expectations. “We have a pain and joint ointment that we make in a petroleum-based formulation,” Shivani notes. “Now we have the same pain relief in a spray form.” Such innovations address practical concerns about ease of application while maintaining therapeutic effectiveness. V&S’s pipeline includes several products awaiting market launch. Milk of Magnesia, which was previously imported, is one such product as the company has recently received local approvals to begin production.Varune adds that the company will also be launching a Sports Gel and Zinc and Castor Oil cream which will expand their reach into athletic and skin care markets. “Product development is what I’m most passionate about,” Varune emphasizes. “Seeing new products in the market, and when you introduce a product and see it’s accepted, that builds our reputation for quality and service.” 92 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 07
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