GROWTH ACROSS ISLAND MARKETS V&S Pharmaceuticals approaches regional expansion with measured optimism, leveraging trade missions to establish footholds across the Caribbean’s US$2.8 billion pharmaceutical market. While the company currently supplies select islands, their strategy focuses on deepening market penetration rather than rapid geographic expansion. “Right now, we’re focused on doing some of the trade missions that our Trinidad and Tobago Manufacturers’ Association coordinates on a regular basis,” says Viraj Persad, the company’s Operations Manager. “Sometimes they may do perhaps six per year. These trade missions basically reach out to possible clients in the various islands and set up meetings relevant to what suppliers in Trinidad have to offer.” 93 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 07 V&S PHARMACEUTICALS LTD.
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