June 2018c
2 3 Executive View Momentum. Sometimes the word expresses the visual properties of motion: “that snowball is gaining momentum.” Sometimes it refers to an unseen force that expresses a dynamic shift: “the momentum of the game has switched sides.”Watching the World Cup and rooting for every team has been an eye opener for me. Since I don’t have a dog in this fight (is that offensive? perhaps I should’ve said “race?” Yes! Next time I will say race. Or I could’ve just said,“since I don’t have a horse in this race.” Yes, there it is. Next time!), I’ve been able to see all teams, players, and schemes equally. It has allowed me to analyze parts of the game I rarely pay attention to. It’s allowed me to appreci- ate players I’ve grown to hate, and like teams I would never watch, because they weren’t playing my team. Through- out all of the games thus far, there’s been one intriguing factor that made me appreciate its importance, and how relevant it is in every aspect of success or failure. Momentum!!! There comes a point in every game, series, set of events (business, social, sports, etc) where you’re either on the beneficial or unfortunate side of this word. When watching a sporting activity such as soccer, you only see teams winning, losing, or trying to win if they happen to be losing. You don’t actually see or feel this sud- den presence that has swooped in and taken over the moment. To the persons looking on, it’s unnoticeable. They see it as just a circumstance that has caused one team or the other to progress or slide. But, if you were to speak with any professional athlete, he or she would tell you that momen- tum is the extra player on the field. It shows up randomly and unex-pect- edly. And if not immediately stifled by its opponent with a grand gesture of some kind, it begins to roll powerfully against you like a mighty avalanche derived from the smallest snowball. It has an element that makes it impos- sible for things to go your way. As a soccer player, you miss a goal on a wide-open, unattended net from close range. As a business executive, the smallest sale from a long-time repeat customer is impossible to close, as your largest clients are leaving your company to do business with your competitor in droves. It’s painful! I chose to use the unfortunate side of the word momentum as my exam- ple, because the beneficial side of it is mostly the product of luck, accident, circumstance. You don’t create mo- mentum, you ride it once it has started rolling. The ride lasts only as long as its opposition can’t diffuse the ener-gy that has created it. Once the opposition does identify the energy that we are calling “momentum,” and immediately takes action to bring that energy to a halt, he puts his team, company, fami-ly, event, etc. back in contention to win in a fair game, by removing that extra player from the field. He is now afforded the opportunity to get back to the core basics that deemed him a viable and worthy competitor. So, call a timeout! Knock a free running player down on the ground! Organize a retreat! Fire somebody! Hire somebody! Close a department! Open a department! Increase the bud- get! Freeze the budget! Do something now, anything, right now, to stop the momentum of failure when you see it beginning to form. Not responding to negative trends in business is the number-one leading factor in busi- nesses that go bankrupt. I’m hoping this Executive View wasn’t specifically written for you, but if it was, I hope it helped! Until next time, plan, build, and continue to prosper! JUNE/JULY 2018 Contents 36 42 2 EXECUTIVE VIEW 4 OPENING LINES 18 THE UNIVERSITY OF THE COMMONWEALTH CARIBBEAN Creating partnership opportunities while investing in tomorrow’s leaders 24 EQUIPOS INOXIDABLES DEL NORTE (GRUPO ACV) Strong as steel success BEST PRACTICES IN BUSINESS & ECONOMIC DEVELOPMENT 36 CORPORATE ELECTRIC LTD. In service to Cayman 42 PHOENIX CONSTRUCTION Design. Build. Manage. 54 THE NATIONAL HOUSING DEVELOPMENT TRUST Affordable housing for the Caymans 60 INCORPORATED MASTERBUILDERS ASSOCIATION OF JAMAICA “Together, we are stronger” 68 LYDFORD MINING CO. Digging the momentum HEALTH & WELLNESS IN THE CARIBBEAN 82 THE MEDICAL PAVILION BAHAMAS Experts in Partnered Care 68 Editor-in-Chief Al Krulick Associate Editor Lorie Steiner Vice President of Publishing Andre Barefield Vice President of Operations Lauren Blackwell Research Directors Christian Combes Creative Director Dana Long Digital Strategist Jon Bartlow Vice President of Production Aimy McGrew CGO Alexander Wynne-Jones COO Brian Andersen Executive Publisher / CEO Marcus VandenBrink USA Canada Caribbean Oceania Email for all inquiries: info@businessviewmagazine.com WWW.BUSINESSVIEWMAGAZINE.COM 12559 New Brittany Blvd Fort Myers, 33907 239.220.5554 CONTACT US 82
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