Business View Caribbean - June 2024

propositions and provides investors with the information they need to make confident investment decisions. Promotion is at the heart of CAIPA’s activities. By marketing the Caribbean as a single investment destination, CAIPA amplifies the region’s appeal. “Investors tend to look at regions rather than individual states,” Theodore explains. “By coming together, we present a stronger value proposition, promoting the Caribbean’s collective potential.”This approach leverages the unique strengths of each member state, creating a diversified and attractive investment portfolio. UNIFIED PROMOTION One of the significant strategies adopted by CAIPA is promoting the Caribbean as a single investment block. This unified approach is essential given the varying sizes and populations of the islands. For example, while one island might have a population of just 100,000, the collective population of the Caribbean is around 25 million.“By coming together, we present a stronger value proposition, promoting the Caribbean’s collective potential,” Theodore reiterates. This strategy enhances the region’s visibility and allows CAIPA to pool resources and leverage economies of scale. “Investors look at regions rather than individual states,” Theodore explains. “By promoting the Caribbean as a block, we can offer a more compelling and comprehensive value proposition.” TOURISM BOOM Tourism is undeniably a critical sector for the Caribbean. Theodore emphasizes that while the region is often viewed primarily for its “fun and sun,” there are substantial investment opportunities in hotel and boutique resort developments. “We focus on sustainable investments and showcase our successes over the years,” he says. CAIPA’s approach involves creating bankable investment opportunity profiles. These profiles identify locations, investment requirements, and potential returns, providing investors with detailed 18 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 06