Business View Caribbean - June 2024

At the heart of these efforts is improving customer satisfaction for tourists and investors while fostering a deep appreciation for the Turks and Caicos Islands. “It’s about making sure that those who invest here become a part of the community, not just seeing the islands as a way to make profits,”Musgrove says. The holistic approach aims to create a balanced, thriving economy that benefits everyone involved. STRATEGIC COLLABORATION FOR SUSTAINABLE GROWTH Invest Turks and Caicos understands that fostering economic growth requires more than attracting investments; it necessitates strong partnerships with key government bodies. Musgrove illuminates the agency’s collaborative efforts to ensure holistic development across the islands. “One of the things that we’re very proud of, and we’ve seen more and more in recent times, is stakeholder engagement and collaboration,” she explains. This engagement involves establishing robust support spin-off businesses. The agency’s efforts are not limited to tourism alone. Musgrove outlines their broader strategy for diversifying the local economy by attracting investments in multiple sectors. “There are several key industry trends, including sustainable tourism, digital transformation, renewable energy, financial services, and agriculture,” she explains. These sectors are being prepared for expansion, embracing trends that provide innovative and eco-friendly solutions. Musgrove emphasizes the long-term vision of reducing reliance on tourism. “We are working towards seeing more industries develop in the long run,” she states. The goal is to attract diverse visitors and investors, ensuring that environmental stewardship remains a priority. The focus is on creating products and projects that are not only innovative but also sustainable, such as developing eco-friendly resorts and advancing digital platforms. 57 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 06 INVEST TURKS & CAICOS