Business View Caribbean - June 2024

emphasizes. This means prioritizing eco-friendly resorts and tourism initiatives that protect the environment rather than degrade it. Musgrove points out that the small population, just over 40,000, makes it imperative to be vigilant about environmental impacts. “You will probably see the impact more of environmental degradation,” she explains. The pristine beaches and clear waters are integral to the islands’ appeal, drawing visitors who seek tranquility and natural beauty. “We must promote more eco-friendly tourism and resorts because we can’t kill the thing that supports us,” Musgrove asserts. The environment is a selling point and a core part of the islands’ identity. Visitors come to escape the hustle and bustle of big cities, seeking the islands’ unique serenity. This tranquility and the islands’ natural features must be preserved through diligent environmental stewardship. Invest Turks and Caicos is committed to promoting development that aligns with these values. By ensuring that ongoing and new projects are 59 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 06 INVEST TURKS & CAICOS