Business View Caribbean - June 2024

mere transactions. It’s about forging meaningful connections with clients, which the company views as central to its approach. Rey explains how this has impacted their business. “Generally, it’s a mix of transactional and relational approaches. Some clients are very business-minded, viewing their purchases purely as investments. Others are families with whom we develop a more familiar bond through the property purchasing process. While some clients make quick decisions, others may take months or even years to find the right property. Our service, friendliness, and company philosophy aim to foster both types of relationships, depending on the client.” Schimmel echoes this sentiment, emphasizing the importance of client relationships over sheer business volume. “We don’t focus on being the largest company where the bottom line is the main objective. We prefer to be a smaller company with professional agents who build client relationships. I’ve been in sales for many years, and maintaining good relationships is beneficial even if they don’t immediately lead to sales. A client who trusts you may refer you to friends or family. Being transparent Taís Schimmel, Marketing Coordinator Roger Schimmel, Broker/Owwner 70 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 06