Business View Caribbean - June 2024

and honest with our advice is key, as well as building trust and leading to long-term relationships.” EMBRACING TECHNOLOGY IN REAL ESTATE Century 21 Aruba has recognized the crucial role of technology in the ever-evolving real estate market. Integrating advanced tech tools has revolutionized how properties are marketed and sold, especially during the COVID-19 pandemic. Taís Schimmel, marketing coordinator at the company, reveals, “Before Covid, we didn’t feel the need to incorporate much technology into how we promoted our properties or conducted sales. But during Covid, with travel restrictions, we started incorporating video calls, property videos, and virtual tours.” This shift allowed clients to view and even purchase properties remotely, a trend that has continued to grow. “We’ve noticed that virtual tours and 3D property showcases have succeeded. Many clients have purchased properties just from seeing a video or through video call,” she adds, highlighting the ongoing improvements in their digital strategies. The adoption of drones and AI has further enhanced their marketing efforts. Taís explains, “We invest in high-quality imagery and videos, including drone pictures. This helps clients clearly understand the property’s location and surroundings.” These visual tools showcase properties and provide a comprehensive view of the area, enhancing the buying experience. “We have a robust marketing approach, leveraging the international Century 21 brand while also focusing on local strategies,”Taís says. The company utilizes social media, online advertising, email marketing, and website optimization. The company also maintains a visible presence with billboards and signage across the island.“We try not to overwhelm clients but focus on quality marketing strategies,” she notes, emphasizing the importance of a balanced approach in a competitive market. PROMOTING SUSTAINABILITY In line with global trends, Century 21 Aruba is also promoting intelligent and sustainable properties. Schimmel notes, “It’s one of the trends we see and follow.We are privileged inAruba,which has abundant wind and sun, which helps with sustainability and green energy.” Solar panels are a growing trend, and the company collaborates with experienced partners to offer clients the best options for building or renovating properties with sustainable features. “This is a very nice development, and we ensure our clients have access to the best options for incorporating green energy into their homes,” he adds, highlighting the importance of sustainability in modern real estate. EMBRACING DIVERSITY AND INNOVATION The company also excels in its real estate offerings and in creating an inclusive and forward-thinking work environment through its commitment to diversity and innovation, which is evident in its workforce composition and future strategic plans. Rey elaborates on their inclusive approach: “There is no specific direction we strive for at the office, but we aim for diversity. Currently, it’s about 60% women and 40% men. This mix creates a pleasant work environment for all our employees and agents. The Our Services • Homeowners Insurance • Contents Insurance • Life Insurance • Construction All-Risk Insurance • Mortgage J.E. Irausquin Boulevard 16 | (+297) 528 2200 | +(599 9) 515 6642 | directsalesaruba@ennia.com | ennia.com Secure your home with ENNIA! 71 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 06 CENTURY 21 ARUBA