Business View Caribbean - June 2024

real estate industry benefits from having a variety of agents, as different clients may prefer different types of agents.” He emphasizes the importance of human connection in fostering positive client relationships, a central tenet of their business philosophy. Schimmel highlights this diversity: “Aruba is home to around 80 nationalities, and our company reflects that societal mix. At this table, we have three nationalities—I’m Dutch, Taís is Aruban-born, and Douglas is from the US. Diversity is not a heavily weighted issue when filling vacancies; we prioritize communication skills and experience. Whether the candidate is a man, woman, or from any background, it doesn’t matter, and this approach works very well for us.” FUTURE-FOCUSED STRATEGY Looking ahead,Century21Aruba is keen on leveraging technology and forming strategic alliances to stay competitive and enhance its services. Taís highlights the role of technology in its vision: “Technology is advancing rapidly, and we aim to innovate and adapt by incorporating it into our marketing strategy. Staying ahead of the competition is crucial.” Schimmel further explains the company’s strategic priorities: “Our priority right now is not to grow in terms of employee numbers but to focus on developing the knowledge and experience of our current team. We’re also working on strategic alliances with partners to expand our reach into other areas, which can benefit both companies and diversify our portfolio.” Rey adds that their community involvement is also a key focus: “In the next 18 months, we’re not necessarily looking to expand internally but to go more strategic with the local community. We aim to create more awareness about Century 21 as a top real estate company and community supporter.” These efforts demonstrate Century 21 Aruba’s commitment to excellence in its professional services 72 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 06