on putting mechanisms in place to ensure further success. “We’re looking to get more customers on board,” Hamilton states. “We are looking at how we can target more bulk business and expand our logistics arm.” After more than a century sailing Caribbean waters, Jamaica Fruit and Shipping Company and its subsidiary Jamaica Freight continue adapting to shifting tides. With women at the helm of both companies and strategic investments in technology and people, they position themselves to capture opportunities in an industry where change remains the only constant. 26 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 06
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