March 2017 | Business View Caribbean

112 113 company has 105 employees who operate from its manufacturing plant in Kingston, Jamaica, including sales representatives who service all of Jamaica’s 14 parishes that deliver on a daily basis to those areas,” says White. The company’s customers include whole- salers, retail stores and supermarkets, as well as insti- tutional end-users such as hotels, hospitals, airports, and schools. According to White, Sanmerna dominates approximately 75 percent of the Jamaican market because of its high quality products - produced only from virgin paper – and it affordable prices. Sales and Marketing Manager, Veronica Baker, elab- orates: “Based on our strategic position in the market, we are able to keep a tab on our competition - both local and imported brands - and whether there are Sanmerna Paper Products Ltd. Our customers have choices; they could go to a competi- tor, but they’d rather stick to quality. They stay here based on the service that they get, the prices that they get, and the quality of product that they get. robert white managing director changes in products or prices, we are always in the know.” “Our customers have choices; they could go to any of our competitors but they have stuck to our quality products,” says White. “We are indeed grateful for their loyalty and patronage throughout the years. And we commit to provide quality, yet affordable, paper products and excellent customer service through re- search, technology, and well- trained and highly motivated human resources.We aim to become the preferred busi- ness partner, a leader in the market place, and outstand- ing corporate citizen, thus satisfying the needs of all our stake- holders.” Over the next several years, White says that growing the company is agenda item number one. As part of its five- and ten-year strategic planning and modernization program, the company con- tinues to evolve in an ever competitive industry. It has already spent $200 million in acquiring one-of-a-kind in