Business View Caribbean | March 2019

45 BUSINESS VIEW CARIBBEAN MARCH 2019 corporations and small groups; and the wedding market - also, to continue to maintain the high ratio of repeater guests. We are now getting a new generation; the demographic is changing. We have a mix, now, of couples of different ages and we’re looking for a bigger mix. We’ll keep enhancing our resort with the latest technology and continue to be very active on social media. That’s a big part of our marketing. We post every day on Facebook and Instagram and our guests interact with us and share their own favorite photos and memories.” In essence, paradise is more than location, location, location. It’s also a combination of amenities, ambience, and heart, all of which are found in abundance at Barbados’ Fairmont Royal Pavilion. Martinez sums it up beautifully, “The beautiful beach facing rooms are our point of sale, but most important are the ambience and welcoming attention from our team members. Personally, as new GM, I’m very fortunate and happy to be in this place. It has a lot of history and that’s very pleasant for us because that legacy also makes the success of this hotel. Along with new workers, we also have employees working with us more than 30 years and knowing every repeat guest and a lot of hotel history. For me, it’s always a full experience about the people, about the culture, and about the hotel.” FA I RMONT ROYAL PAV I L ION