Business View Caribbean - Mar 2024

the ever-changing hospitality landscape. Ella Bencosme, the resort’s Marketing and PR Coordinator, highlights the resort’s unique appeal, “We are a beachfront property.We have been on the island with the same name and brand for over 50 years. So, we have many repeat guests.” This sense of continuity, Bencosme notes, assures guests that “we are going to be here still, that their loyalty can stay with us.” The Holiday Inn Resort Aruba boasts over five hundred rooms catering to every guest’s preference. “We count 590 rooms divided into three towers. Each tower has about 200 rooms,” Bencosme explains, detailing the accommodation options ranging from oceanfront to more economical standard view rooms. The resort’s flexible meal plans, including room only, room and breakfast, and all-inclusive options, allow guests to tailor their stay to their needs. Moreover, families find particular value in the policy that children under 12 eat and stay free when sharing a room with their parents, making it an attractive option for budget-conscious travelers. Under the Holiday Inn franchise’s umbrella, the resort strongly emphasizes maintaining the brand’s reputable standards, which Bencosme believes is crucial given the familiarity and trust it engenders among guests.“The fact that Aruba is, as an island, so safe and so inviting, many families can come and enjoy themselves,” she adds, pointing out the added appeal of Aruba’s safe and welcoming environment, which, coupled with the resort’s family-friendly offerings, ensures a memorable vacation experience. The resort’s array of activities and amenities further enriches the guest experience. There’s plenty of entertainment, from morning yoga and Pilates sessions to aqua volleyball and bingo. “We have a kids club, complimentary bike rentals, aqua aerobics, and a gym,” Bencosme shares, emphasizing the resort’s commitment to providing diverse activities that cater to all ages and interests. Including three pools, one featuring a zero-entry ideal for children and three hot tubs, ensures that relaxation and recreation are always within reach. A SEAMLESS BLEND OF LEISURE AND ADVENTURE In the heart of the Holiday Inn Resort Aruba lies a fascinating synergy between leisure activities and guest services, underscored by a partnership with external vendors that enriches the vacation experience. This collaboration extends beyond the resort’s boundaries, offering guests a comprehensive array of experiences that capture the essence of Aruba’s natural beauty and the resort’s commitment to convenience and enjoyment. 29 BUSINESS VIEW CARIBBEAN VOLUME 11, ISSUE 03 HOL IDAY INN RESORT ARUBA-BEACH RESORT & CASINO