The impact often extends well beyond the vacation itself. “Many of our guests leave with more than memories. They leave changed,” Pfister says. “We’ve seen guests become advocates for sustainability in their own lives, taking home the lessons they’ve learned with us. They’ve planted native species in their own gardens, they’ve changed how they travel.” This transformative quality represents a fundamental shift in luxury hospitality, moving from consumption to contribution. As Pfister puts it: “It’s luxury that revives, that restores—it’s Luxury Rewilded.” LOOKING FORWARD: THE FUTURE OF LUXURY REWILDED Though the “Luxury Rewilded” concept only formally launched in September 2023, it represents the culmination of the Cayuga Collection’s two-decade journey in sustainable hospitality. Now, they’re focused on both refining this philosophy and expanding its reach. “I think what we’re learning is that every time we talk to our guests or our employees more, it becomes validated,” Pfister says.“The employees take this very seriously. When they see guests feeding wild animals, 47 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 03 CAYUGA COLLECTION
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