General Manager of Berger Paints Jamaica Ltd. “Ninety-five percent of what we sell, we’re proud to say, we actually manufacture here on site.” Williams goes on to say that the “confidence, stewardship of the board of directors and continued investment of Berger’s parent company, ANSA Mcal, has been critical to the company’s transformation. This local manufacturing focus has allowed Berger to develop market-leading products specifically designed for Caribbean conditions. “We’re very big in innovation, having developed multiple products such as our Berger 303, Berger 404, Everglow, and Magicote, which is our value brand,” says Williams. The company’s quality earned them distinction as the first regional company in the sector to attain ISO certification 9001 in 2002, followed by ISO 14001 certification in 2006. Recent independent testing has further validated the company’s approach to creating region-specific products. “Last year we did a blind test with the Paint Research Association out of the UK, and we were ranked number one across a multiplicity of categories with our products rated as being best in class,” Williams notes with pride. “This shows that our Caribbean company in the tropics is making products for the needs of Caribbean consumers.”The company’s tagline,“for lasting beauty and protection,” encapsulates this mission to create coatings that withstand the harsh conditions of year-round sun, rain, and sea salt exposure. TRAINING AND TECHNICAL EXPERTISE At Berger Paints, providing high-quality products is only half the equation; ensuring proper application is equally vital.“We support training, education, and ensure that customers are clear as to how to get the best out of our products,” Williams explains. “More often than not, issues with the finished project are mostly due to preparation and application, so the expert consultancy we provided is critical” The company takes a consultative approach to customer support, starting with a thorough assessment of project requirements.“Understanding of the project’s specific needs includes evaluating the materials—whether metal or wood—and considering the environment in which the project will be located 53 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 03 BERGER PAINTS JAMAICA LTD
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