etc. For example, will it be near the sea, exposed to saltwater, or in a high-moisture area? These factors are crucial in selecting the appropriate coatings to ensure long-lasting beauty and protection.” For large-scale projects like hotel construction or residential complexes, Berger deploys specialized teams to work directly with clients’ technical staff. “We’ll send our team in to meet with their experts and technical team to make sure that the formulations meet the specifications of the project and also that they’re specifying the right products for the right areas,” Williams notes. This targeted approach recognizes that different spaces have different requirements: what works for a maintenance room or engine room may not be suitable for general areas, given variations in traffic and industrial needs. While Berger doesn’t have an in-house application team, they maintain a network of recommended applicators and service providers. “That ensures that we have no buyer’s remorse and the customer satisfaction that we so love to provide is what is received on the consumer’s end of things,” Williams adds. 55 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 03 BERGER PAINTS JAMAICA LTD
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