INVESTMENT AND PRODUCT INNOVATION Berger Paints’ innovation is anchored in its local manufacturing capabilities. “Almost everything we commercialize here, we manufacture,” Williams states. Recent capital investments have significantly expanded production capacity, particularly for our signature Trowel-On products. “We just spent 130 million Jamaican dollars to double our Trowel-On capacity. We’re the premier supplier of Trowel-On, not just in Jamaica but in the Caribbean,” he explains. The company has also embraced automation.“We’ve invested in technology around streamlining and simplifying some of the work streams within the plant using automation around our filling lines, multihead fillers to ensure that our capacity improvement has no bottleneck,” Williams says.“With our recently installed four head filler on one of our lines, we can fill four times as fast on our paint as well.” This investment in technology is complemented by human resources, with staff receiving specialized training in paint manufacturing processes. Product innovation continues to drive Berger’s market expansion. The Magicote brand, already the market’s volume leader, recently expanded its range. “Since last year, one of our brands, Magicote, has been the dominant brand by volume in the market. It is our value brand, but it was only available in flat options, and we have recently launched our Low Sheen colour options under the Magicote label,” Williams shares. “It’s doing extremely well and has been in the market for about three to four months and is showing extreme promise of taking pole position in the low sheen value segment, which is the fastest growing segment in coatings over the last couple of years.” CARIBBEAN EXPERTISE AND COMMUNITY ENGAGEMENT For Berger Paints, being a Caribbean company 59 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 03 BERGER PAINTS JAMAICA LTD
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