regional cooperation is particularly cost-effective. “Because we’re all within CARICOM, it allows for a cost-optimized secondary source.” When asked about the key to Berger’s success, Williams redirects attention to the company’s human capital.“At the heart of our operations is our people, and the Berger brand is synonymous with Jamaica,” he says.“The Berger brand is synonymous with lasting beauty and protection.”This strong brand foundation, built over seven decades, has created enduring consumer loyalty. “In all my years, this is probably the first company I’ve worked for where there has never been an element of the consumer saying,‘We do not love the brand.’ We don’t have a brand health issue from a consumer affinity standpoint.” GROWTH, SUSTAINABILITY, AND DIGITAL TRANSFORMATION As Berger Paints looks to the future, several strategic priorities drive planning. Market expansion tops the list, with Williams focusing on both domestic ezpacjm.com customerservice@ezpacjm.com +1 (876) 727–5559 @ezpacjm 385 Spanish Town Road, Kingston, Jamaica SUSTAINABLE AND HIGH-QUALITY PACKAGING SOLUTIONS HAS HELPED US STAND OUT IN THE MARKET AND ATTRACT LOYAL CUSTOMERS. 62 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 03
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