between everyone involved in building the home, and homeowners.“When we’re building our houses, we’re going to involve our guys at the factory. We’re telling them, ‘Today the blocks you’re making are for this house over here,’” Johnson describes.“At the end of the day, they’re going to sign a card or do a short little video saying,‘We’re so happy that we can contribute to the building of your home.’ That gives them a sense of pride in the work they’re doing.” E-Z BLOCK’S VISION FOR JAMAICAN HOUSING E-Z Block and Evolution ICF Group have positioned themselves squarely within Jamaica’s affordable housing sector, addressing a critical national need while establishing a sustainable business model. The company sees tremendous opportunity in this market segment, which continues to face significant supply shortages. “Affordable housing is where we really want to be,” Johnson emphasizes.“We want to get good at doing the same thing over and over again. And if we look at the economy and what’s happening, there’s some uncertainty in the world. But what’s not going to be impacted is the affordable housing sector. That demand that Jamaica has doesn’t change.” The scale of Jamaica’s housing shortage provides Building of School at Worship And Faith International Fellowship, Spanish Town, St. Catherine 73 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 03 E-Z BLOCK (MANUFACTURING) & EVOLUTION ICF GROUP LIMITED (CONSTRUCTI
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