Despite these recent challenges, Williams Solar continues working on diverse projects across the island.“In the last two years, we’ve worked on some commercial projects for commercial banks. We’ve worked on several ground-mounted systems as well for privately owned entities. We’ve also worked on remedial projects for the government, some of the community centers and schools across Barbados.And we have a large rooftop system, a one-megawatt system that we’ve been working on over the past 18 months.” SETTING APART FROM THE COMPETITION In Barbados’ increasingly competitive solar marketplace, differentiation goes beyond technical capabilities or price points. “Our unique approach to each customer sets us apart,” Roach states. “We tend to be very open, very straightforward with our customers. We provide them with solutions not to benefit us or to make a sale, but solutions that are tailored for them, whatever their constraints may be.” This consultative approach recognizes that solar installations represent significant long-term investments for clients,with system lifespans typically exceeding 25 years. By focusing on appropriate sizing, quality components, and installations that address specific customer needs rather than maximizing system size or sales margins, Williams Solar has cultivated a reputation for integrity in a market where consumer education about technical options remains uneven. “I think that people tend to appreciate that and it builds a level of trust,” Roach explains.“We are seen as trustworthy and we maintain a number of values that I think are appreciated.” 83 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 03 WILLIAMS SOLAR
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