This emphasis on trust-building proves especially valuable in small island communities like Barbados, where word-of-mouth referrals and reputation significantly influence purchasing decisions. The solar industry globally has sometimes struggled with perception issues related to aggressive sales tactics or exaggerated performance claims by less scrupulous operators. By positioning as a transparent advisor rather than merely a vendor, Williams Solar taps into growing consumer preference for ethical business practices and honest guidance. This approach also aligns with broader industry recognition that long-term market sustainability depends on realistic customer expectations and appropriately designed systems. For an island community transitioning toward renewable energy, these relationships built on trust serve both commercial interests and the broader goal of successful energy transformation. LOOKING AHEAD As Williams Solar plans for the next phase of Barbados’ renewable energy evolution, the company has identified several strategic priorities. “Our top priorities over the next year or two is focusing on employee engagement in terms of getting our employees trained up to standard,” Roach reveals. “We see energy storage as a big component coming into the market, so we want to make sure that our key persons are trained in this area.” This emphasis on upskilling reflects the technical shift occurring throughout the renewable energy sector as simple grid-tied solar installations give way to more complex integrated systems incorporating storage. Battery technologies, energy management systems, and advanced inverter capabilities require specialized knowledge beyond traditional solar installation skills. info.proservices246@gmail.com 001 246-231-3602 @Info.proservices246 Jackson, St. Michael, Bridgetown, Barbados Construction Construction Management Project Management Renovations & Extensions Maintenance Surveying Drafting & Design OVER 20 YEARS CONSTRUCTION EXPERIENCE CONSTRUCTION THE RIGHT WAY 84 BUSINESS VIEW CARIBBEAN VOLUME 12, ISSUE 03
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