Business View Caribbean | March 2020

66 BUSINESS VIEW CARIBBEAN MARCH 2020 retail network.” The gaming industry in Jamaica, and the region at large, comprises both large and small players, but Young Sang believes that SVL has several advantages that has made it the market leader. “Jamaica has a very dynamic market and we face competition in all aspects of the gaming segment,” she notes. “What makes us unique, I think, is our product differentiation; we have 10 games in the lottery segment. I don’t know of any other operator in the world that has as large a lottery offering as we do. So, our customer base is diverse and wide because each gaming segment has a different type of target customer; our players are different, spanning various demographic categories. We have a retailer in every single parish, so we probably have the widest retail network that is dedicated to selling our product. That helps us to roll out our various strategies and gives us the opportunity to leverage across the different segments. Also, we listen to our customers; we have the flexibility to respond and we believe in continuous innovation to make sure that we’re consistently delivering an excellent product, bar none.” As one of the largest taxpayers in the country, SVL’s partnership with the Jamaican government enables the development of infrastructure and the economic growth of the country. In addition, with over 1,700 retail locations across its network, the company is one of the largest enablers of small and micro- enterprises in the island. Because of its ecosystem of regulators, third-party retailers, indirect employees, and multiple beneficiary suppliers, Supreme Ventures is an economic tour-de-force. “So, we’re able to facilitate growth of the economy,” Young Sang states. “And because we run, largely, a 24/7 operation, we have an engine that almost never stops.” SVL is also very involved in charitable giving. “We give back significantly,” says Young Sang. “We fundamentally believe in our corporate social responsibilities and duties. We have