Business View Caribbean | March 2021

123 BUSINESS VIEW CARIBBEAN MARCH 2021 these little dots of islands, I can now have one guy who will facilitate all my needs. I just have one payment’. They can actually reduce their resources, and achieve better efficiencies, which is something all businesses continually seek. And then this ‘one guy’ can do everything for them.” Investing in private label brands makes Bryden pi Limited’s expansion opportunities virtually limitless. The company can decide where it wants to distribute those products, instead of being bound to a limited territory of responsibility. Being involved in different business sectors has provided another advantage for Bpi. It allows the company to leverage strengths from one area into another. “For instance, on the pharmaceutical side, it’s a very rigid sort of structure where, because of the nature of the goods, you have to have very, very good quality systems in place to manage product recalls, to manage traceability and so on,” Tangwell says. “And because of that strength, and because of the partners we play with, we are able to leverage that on our consumer side, which may not be as stringent but still it helps in terms of the way we do business.” Conversely, thinking from the consumer marketer side is used to enhance the health care side of the company. Looking for new ways of doing things is embedded in the culture of Bryden pi Limited. The previous Managing Director had always prided himself on being able to go into a salesroom and understand the pulse of the business. He wore multiple hats and was on a first-name basis with every employee. That sense of closeness has been maintained, even as the company expanded into multiple countries and grew to about 400 employees, by putting people first. “So our mantra is really happy people, enhancing lives, with a service to exceed expectations,” Tangwell reports. “And we have a very simple value system, which is: People come first, we BRYDEN P I L IMI TED