Business View Caribbean | March 2021

24 BUSINESS VIEW CARIBBEAN MARCH 2021 continues to evolve,” Issa says. “There are lots of features like these throughout our resorts that render them more convenient and adaptable to the times. We also have a self check-in module that is fully autonomous that we’ll be launching in the next couple of weeks.” As things return to full swing, the resorts will continue to showcase the essence of their brand and build affinity with guests, members, and followers. In the meantime, the Issa Trust Foundation, a non-profit organization established in 2005 by Couples Resorts, will assist with more initiatives for local healthcare, education, and community improvement. Issa explains, “In the context of the pandemic, the Issa Trust Foundation with my uncle, Paul Issa, as Chairman, has aided in renovating hospitals and donated some very expensive equipment, including X-ray machines and ventilators. We’ve been able to do that thanks in part to some important contributions from our loyal hotel the brand has a profound effect on our guests. It shows how unique our product is, within the island and even throughout the Caribbean.” As Jamaica’s hotels rise back to normal occupancy rates following the lockdowns, and the tourism sector waits for more international borders to reopen, Couples Resorts is continuing to enhance its services wherever and however it can. “We were high on the spectrum of technological advances before the pandemic happened,” says Issa. “We have this incredible app, and the user rates and activity went up dramatically with COVID-19 because of the contactless appeal.” The app lets guests navigate the resort, every service and facility, right from their phone. They can order room service, make restaurant reservations, book excursions, and even send a private request straight to the General Manager. “We’ve had this for four years now and it