Business View Caribbean | March 2021

31 BUSINESS VIEW CARIBBEAN MARCH 2021 COUPLES SAN SOUC I In 2020, Appleton Estate Jamaica Rum, a global leader in premium rums, introduced newly designed packaging, including a re-imagined bottle and label, accompanied by the release of a new premium blend: The 8-Year-Old Reserve. The relaunch is a celebration of Jamaican Excellence, most importantly the brand’s commitment to the highest international standards of rum production. A sleek, contemporary version of the iconic bottle shape is accompanied by a sophisticated new cork closure. Beneath the closure, the neck label illustrates Appleton Estate located in Jamaica's Nassau Valley, followed by an embossed “1749” stamp in the glass, marking the date of the Estate’s establishment. The centrepiece of this new label is the Appleton Estate Jamaica Insignia, where five iconic Jamaican design emblems unite to tell the story drawn from one inspiring source - Jamaica itself. Master Blender Joy Spence’s signature indicates a badge of credibility. “With this relaunch, Appleton Estate proudly celebrates our Jamaican heritage in a thoroughly modern way. I'm also excited to introduce the newest member of the range; the 8 Year Old Reserve,” says Spence. The 8 Year Old Reserve is the most versatile expression of aged rum, revealing aromas of spicy fruit and oak, followed by hints of honey, vanilla, and our signature orange peel note. APPLETON ESTATE JAMAICA RUM CONTINUES TO CHAMPION JAMAICAN EXCELLENCE MUST BE OF LEGAL DRINKING AGE. PLEASE DRINK RESPONSIBLY