Business View Caribbean | March 2021

50 BUSINESS VIEW CARIBBEAN MARCH 2021 channels, including our new site All-Inclusive. marriott.com. This new platform will provide Marriott Bonvoy members the option to earn and redeem points for this convenient, pay-one-price concept and is designed for Families, Adults Only, Couples/Romance, Solo Travelers, Meetings and Social events – leveraging full-service and luxury brands.” BVC: How does environmental sustainability factor into your resort operations? Pineda: “Being an environmentally responsible operator isn’t something new for Marriott International and we continue to work with our partners on embedding sustainability into our hotel operations and balancing the new realities with our sustainability goals. Elegant properties are Green Globe certified and we are looking to carry through to our new additions. From beach clean ups, on-site organic gardens, recycle programs, turtle nesting, and solar panels to volunteerism, Elegant Hotels Group has shown that we operate with sustainable sensitivity at the fore.” BVC: What role does marketing play in your success? Pineda: “As part of the Marriott International portfolio, we are able to leverage and work closely with a greater network in the international markets: North America, Caribbean and Latin America, Europe, Middle East and Asia Pacific. The power of the brand allows our on-property sales teams a direct line to our Global Sales Teams, which permits us to create synergies to maximize our marketing efforts and result-driven approaches for the Elegant Hotels and the destination. “We appreciate all the support we receive from great partners: Local government, Barbados Tourism Marketing Inc, Airlines, Tour operators, DMC’s and local and international Media. All together, we are building the great destination of