Business View Caribbean | March 2021

51 BUSINESS VIEW CARIBBEAN MARCH 2021 Barbados.” BVC: What other important aspects about Elegant Hotels would you like to share? Pineda : “At Elegant Hotels we want to maintain our European customers and at the same time penetrate more in the U.S. and Canada. We want to be leaders in the all-inclusive space and keep evolving the guest experience as a disrupter in the all-inclusive segment; leveraging Marriott’s strong portfolio of brands that will give the consumer what they are looking for in service culture, trusted brand experience, and a tailored option for every type of traveller – from adult only to family. “Most importantly, our associates provide impeccable service, dedication and passion, as well as their unique Bajan culture. And now Marriott’s culture of putting people first makes Elegant Hotels a truly unique experience. We believe that if we take care of our people, they take care of our customers, and business will take care of itself. In a business like ours, and I believe any other industry, we simply cannot succeed unless associates are truly engaged and happy in their work. It is our commitment to create an environment where the unique contributions of our associates are valued.” ELEGANT HOTELS GROUP BARBADOS