Business View Caribbean | March 2021

75 BUSINESS VIEW CARIBBEAN MARCH 2021 for something they can just eat on the go, more convenience products. Even if a simple thing has changed – your product size or your product packaging – just to make it better for the consumer.” Continuing to make things easier and better for the consumer, the company website offers tried and true recipes that are created using a variety of items in their extensive product line. One bright light that came from the COVID-19 pandemic is that it gave Siddhi time to reflect and ultimately develop a lot of new recipes, as well as full video footage tutorials and photos. She explains, “The test kitchen is my home kitchen. I do most of the recipe development, and then we have some recipes from our brand ambassadors and restauranteurs that use our products. That’s the direction we want to go in, to begin to share recipes that aren’t mine.” The company is still entirely family run, with its four main managers being Siddhi, her father, her mother and her brother. Dularie passed away in 2019, but her passion for the business has inspired her family to go on. “On her passing, it kind of reinvigorated our spirits to keep the company going,” Sankar says. “It was a new opportunity for change. There was a time to reflect as well, but it was an inspiration in its own way. We have something to carry forward now. A new legacy, a new generation.” It hasn’t always been easy for Siddhi since stepping into her grandmother’s shoes, but she’s doing everything she can to make it work and make Chatak the best it can be. She shares, “I think with every problem a creative solution can be generated and we have been undergoing a purging process. I have only been in the business for about three years, and it has been a struggle. It has been a period of change because there was adapting, and the second year it was coming CHATAK FOOD PRODUCTS L IMI TED