Business View Caribbean - May 2015 47
DuBoulay:
We service practically every segment of the
market from the smallest street vendor to the largest
wholesalers and retailers on the island. We continue
to maintain a strong and ever-growing presence at all
local supermarkets with almost total exclusivity in the
Restaurant, Fast Food and Hospitality sectors.
Business View: Is it a hugely competitive market for
you, or less so?
DuBoulay:
The beverage market, by its very nature, is
always competitive. We would like to think that what
sets us apart is likely the fact that we recognised this
from day one.
Business View: Among the competition that does ex-
ist, how does DuBoulay’s otherwise set itself aside?
What do you consider to be your main differentiating
factors from other businesses?
DuBoulay:
DBC boasts one of the most formidable
portfolios in the beverage business, with internation-
ally renowned products like Coca-Cola, Coke-Light,
Coke-Zero, Sprite, Sprite- Zero, our own local flagship
brand of exotic ICY flavours and our own local premium
quality Crystal Clear bottled water. The uncompromis-
ing quality of our products combined with our quality
of service are certainly our most defining attributes.
However, further to the corporate aspect of our opera-
tion, DBC has always maintained a rigorous policy of
giving back to the community via the sponsorship of
local sports, arts, craft and human development. We
are the only company in the Caribbean to maintain ac-
tive sponsorship of a sporting event for over 30 years
(The Coca Cola Junior International Tennis Tourna-
ment). Further to this we have also maintained lengthy
and continued sponsorships of local Cricket, Football
and a range of other sporting disciplines. We are also
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